Say you have a list of contacts and you want to reach them. Rather than sending the same message to everyone you want to be able to reach a segment like this:
Everyone in Melbourne who works in Financial Services that hasn’t bought Product X and has visited the Buy Now page on the website in the last 7 days.
As part of an automation, a single email broadcast or a call list for Sales to follow up.
So that your efforts become more targeted, relevant and effective. And often cheaper too.
Data-driven marketing can be executed across many channels, starting from a website where you can track what content users view and what actions they take.
You’ll need to offer something compelling enough to make them register with you and earn the right to market to them. And automate as much of this as possible.
For this we use ActiveCampaign, which both powerful and affordable.