You’ve been handed your shiny new website and a set of tools to manage it, a lot of ideas and a little training.
A plan for managing your digital ops should be a key deliverable of any major project, and cover the three Ps: people, platforms and processes.
Operate without a plan and digital becomes expensive to service.
And a good plan will follow the ‘keep it simple’ rule as much as possible too.
This is not just about efficiency but about continuity and mitigating the risk of your businesses suffering if a major disaster strikes.