Ten years ago all you needed was a website and some SEO to generate some good leads, also because half of your competitors didn’t have digital presence.
Today digital is a much more fragmented and competitive space, and it has also empowered your customers with am incredible wealth of information base their decisions on. It’s not an easy sell anymore.
Data is your ‘super power’. Without it you have a limited understanding of your customers and their needs.
Instead, a well executed data-driven strategy will engage and delight them. This is a better way of doing business.
With the great opportunities there are challenges too, which is why strategy and planning are essential.
Or you risk building a machine that, like an old beat up car, remains slow and expensive to service.