Analytics & Dashboards
Analytics shouldn’t be an afterthought and the metrics you track should be true measures of how your marketing is affecting the bottom line.
- Overview
- Strategy & Planning
- Data-Driven Marketing
- Analytics & Dashboards
- Digital Operations
Is you marketing $$$ paying off? Are you able to tell?
Analytics is integral to data-driven marketing strategies and should be planned as rigorously as the activities it reports on.
Reports on how campaigns are performing should not take hours to scramble together in Excel either.
Furthermore, you can discover patterns in the data that may lead to new opportunities.
Our approach
- KPIs and marketing scorecards are discussed and set in the initial Discovery Phase of a project
- We use a number of tools for analytics such a Google Anlaytics, Mix Panel, Klipfolio and the reports out of Active Campaign
- Access to analytics is key too and dashboarding tools are a great way to share KPIs