Data-Driven Marketing

The more you know about your customers, the better you can serve them. With a database you will get to know them very well.

Say you have a list of contacts and you want to reach them. Rather than sending the same message to everyone you want to be able to reach a segment like this:

Everyone in Melbourne who works in Financial Services that hasn’t bought Product X and has visited the Buy Now page on the website in the last 7 days.

As part of an automation, a single email broadcast or a call list for Sales to follow up.

So that your efforts become more targeted, relevant and effective. And often cheaper too.

Data-driven marketing can be executed across many channels, starting from a website where you can track what content users view and what actions they take.

You’ll need to offer something compelling enough to make them register with you and earn the right to market to them. And automate as much of this as possible.

For this we use ActiveCampaign, which both powerful and affordable.

Our approach

  • We put together a strategy and a plan first
  • Starting with a simple project, a quick win.
  • We pick one of your more valuable activities and work out how data can help improve it
  • Underpinned by a database and automating key communications
  • Using analytics and dashboards to measure, learn and improve
  • We document our work so you retain a point of reference