Short, branded URLs are very useful if you’re practicing data-driven marketing:
It’s a service we use ourselves. For example, http://aut.fyi/example redirects to this same page but with appended parameters – go on, give it a try 🙂
Some of our clients wanted them same so we packaged it up and are offering it to anyone who needs it.
Technically, the solution is an instance of WordPress running a redirection plugin. Hosted on a platform designed for high availability.
A key part of this solution – and perhaps the most valuable too – is advice on how to structure short URLs in the context of your marketing campaigns and activities.